If you want to be that sought-after agent, there are some things you ought not to do. On your way to becoming that favourite agent every property owner wants to deal with, you should avoid the following:
Losing Contact After a Deal
While this may seem to be a no-brainer, some agents actually lose contact after a successful transaction. After working hard to convert leads to clients and getting a successful transaction, it won’t do you any good to lose contact with your clients. Maintaining contact with your clients will earn you lots of referrals as most property owners prefer doing business with a trusted agent. Also it costs far less to retain existing clients than to acquire new ones. You can send out ‘Thank You’ notes or gifts and also keep in touch by sending out periodic newsletters or calling them occasionally; out of mind is out of sight.
Untidy Organisation of Data
Having client and business data scattered in a variety of places will surely not portray you as an organised agent. Retrieving a phone or an email address might prove to be a herculean task if your data is not organized thereby making follow-up difficult. Always organize your data in a single database so you can easily access it whenever you want.
Making a Blind Investment in Marketing
Before you invest in marketing, always make sure you have done your proper market analysis so you don’t end up with a bad investment. You need to know the areas where you get the highest numbers of leads, referrals and clients. When you do this, you can reduce spending on some areas in order to re-invest it in other areas that will produce better results
