Habits of trusted property agents in Nigeria
To become a successful real estate agent in Nigeria, you have to develop certain habits. If you love your job as a property agent and look forward to becoming even better at what you do, we have come up with a list to help you excel.
1. Respond to leads in good time
As a real estate agent, responding to the leads is as important as getting them. Regardless of whether the leads come in via emails, phone calls or Direct Messages on your social media accounts, they are all important. Make it a priority to respond to them as quickly as you can.
2. Leverage on technology
Technology is not restricted to the internet alone. Millions of Nigerians at home and in the Diaspora are on the internet. Technology makes the task of reaching them, enlightening them and selling to them much easier than was possible 30 years ago. In essence, leverage on the power of online exposure to grow your businesses. For instance, you could use Apps to reach mobile customers. Using devices like drones also gives you an opportunity to capture images and videos showing exciting views of properties.
3. Put videos online
It’s important to do what everyone is doing if you want to reach the larger market. However, to stand out, you have to go an extra mile and videos are powerful vessels to deliver your message. In addition to listing your property online, you should also upload videos of properties you have available to sell or rent.
Also, you can upload videos of tours of the neighbourhood where the properties are located. If you make your videos fun, interesting and engaging, you will reach a larger audience. Youtube offers you a platform to achieve this. Facebook edgerank currently prioritises video content over other types of content. Also, Youtube users watch over 1 billion hours of videos daily.
4. Advertise online
Paid adverts are effective ways to reach your audience. You must understand that advertising is highly targeted. Your clients are people and companies that need your service. Therefore, you can create ads that target such people. For example, Google is the most popular search engine in Nigeria and people use it to search for everyday stuff. Reaching people at the point of need using google ads, for example, delivers better ROI than other channels of marketing.
Paid search advertising essentially stands out as an effective online channel, which leads to fast results. It also attracts good Return On Investment.
5. The place of an assistant
As a busy property agent, there will be times when you will realise that you are struggling to respond to all your marketing emails, phone calls and other enquiries. When this happens, what you need is an assistant. Don’t be in a rush to hire a full-time assistant especially when you cannot afford it. Delegation frees up time from petty stuff so you can concentrate on the most important stuff that brings direct revenue.
6. Know your neighbourhoods
To build a reputation of a reliable real estate agent, it’s important to know your neighbourhoods in details. For instance, if you introduce yourself as a real estate agent with expertise on the island in Lagos, it would be a shame if you don’t know neighbourhoods like Lekki, Ajah, Ikoyi and Victoria Island.
However, it is not enough to know just the districts, you should also have a broad knowledge of the best schools around, the best restaurants, the kind of people who go there, the best places to shop. Your clients will have a lot of questions when they approach you to rent or buy an apartment or a property, which reinforces the need to know your neighbourhood.
Also note that when you really know your neighbourhoods, people can tell when you are talking about it and it leaves a strong impression about you and your work.
7. Don’t ignore social media
Social media sites like Facebook, Twitter, Instagram and Snapchat are powerful tools in the hands of a real estate agent. As a property agent, consider the internet your friend because, the larger your network, the wider the number of people you will be able to reach. You should also encourage your friends to share your social media posts on their timelines. The idea is to reach far more people that you would have pulled on your own social media accounts to facilitate a quicker sale.
8. Listen to your client
A dependable real estate agent pays a lot of attention to the needs of his/her clients. Make their needs a priority and what you should focus on is getting them a property that is right for them and not one that you feel is right for them. If for example, your client is adamant on a specific price range, don’t distract the client by showing him/her more expensive properties in the hope that he/she will be carried away by the beauty of the property. Same applies to their preferences on location.
As a property agent, your reputation counts as much as the things you pay attention to. It is important to understand your neighbourhoods, how to reach a wider audience, the place of advertising as well as leveraging on technology.